AI Tool Compass

Perplexity · Intermediate

Research and Summarize a Competitor

Produce a structured, sourced summary of a competitor's positioning, pricing and recent news.

When to use this prompt

  • Competitive research
  • Market research
  • Sales prospecting

Prompt

Research {{company}} and summarize:
1. What they sell and who their target customer is
2. Their current pricing model (cite the source)
3. Any notable news or product launches in the last 6 months (cite sources)
4. How they're positioned relative to their main competitors

Cite a source for every factual claim.

Variables

{{company}}
The company/competitor to research.

How to customize it

Replace {{company}}. Works best in a tool with live web search (like Perplexity), since it needs current information.

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