AI for Marketing
The problem
Marketing teams and small business owners need to produce consistent copy, visuals and campaigns faster, without losing brand voice or publishing inaccurate claims.
Recommended approach
For copy at scale with brand consistency, Jasper is built specifically for marketing teams. For quick captions and drafts, general chatbots work well and are far cheaper for smaller-scale needs. For visuals, Canva's AI features integrate directly into a design workflow non-designers can use. For video, HeyGen and Synthesia can produce presenter-style videos without a camera crew — useful for product explainers and localized campaigns. Always have a human review AI-drafted marketing copy for factual accuracy and brand tone before it goes out.
Best tools
Canva
A design platform with built-in AI tools for images, writing and presentations.
Best for: Social media graphics, Presentations
ChatGPT
OpenAI's general-purpose AI chatbot for writing, research, coding and analysis.
Best for: General writing and editing, Coding help
Jasper
AI content platform built for marketing teams and brand-consistent copy.
Best for: Marketing copy at scale, Brand-consistent team writing
HeyGen
AI avatar video generation aimed at marketing and localization.
Best for: Marketing video localization, AI avatar presenters