AI Tool Compass

AI Workflow for Small Business Marketing

Plan and produce a week of marketing content — social posts, an email, and ad copy — for a small business with limited time.

Who it's for
Small business owners handling their own marketing without a dedicated team.
Difficulty
Beginner
Time
2-3 hours per week
Cost
Free - $30/month
Goal: Produce a week's worth of coordinated marketing content in a single focused session.
  1. 1

    Pick the week's theme

    Choose one focus for the week (a promotion, a product feature, a seasonal angle).

    Input

    Business context

    Output

    Weekly theme

  2. 2

    Draft social captions

    Generate caption variations for each planned post.

    Open ChatGPT
    Prompt
    Write 5 social captions about {{theme}} for {{platform}}, in a friendly small-business tone.

    Input

    Weekly theme

    Output

    Caption drafts

  3. 3

    Design the visuals

    Create matching graphics using branded templates.

    Open Canva

    Input

    Captions + brand kit

    Output

    Social graphics

  4. 4

    Write the email

    Draft a short promotional or update email tied to the same theme.

    Open Jasper

    Input

    Weekly theme

    Output

    Email draft

  5. 5

    Proofread everything

    Run a final grammar and tone check across all copy before scheduling.

    Open Grammarly

    Input

    All drafted copy

    Output

    Proofread, ready-to-schedule content

  6. 6

    Schedule and publish

    Schedule the social posts and send the email.

    Input

    Final content

    Output

    Published campaign

Use cases